analyzing kitkat advert

KIT KAT ADVERT ANALYSIS 

This advert is advertising the new KITKAT chunky "caramel"

The advertisement has numerous of ways to target its audience. Firstly, the colors used on the advert is very bright this connotes that the chocolate must be something unique and different the use of goldy yellow as the background makes the advert stand out and makes the reader in wanting to know more about it. The gold color connotes that the kitkat must be outstanding and the best. However their is enigma code used as the gold and red contrast in together which makes a bright colour to catch the target audiences eyes. The targets the audience as the creators want their audience to try out this new lovely and unique piece of chocolate which refers to the different colors which tell the audience this might be a new flavor

As for the kitkat lovers they would want to try every new kitkat that comes out, this kitkat advert makes you want to go and buy it. At the left corner at the top it says "new" this would straight away catch the audiences eye because its in bold red which stands out,this connotes  different flavor this tells the audience that there is a new kitkat denotes increasing impatience from the audience. At the right top corner of the advert its says +"34%" which connotes that their is 34% extra chocolate this would intently make the audience encouraging them to buy it.

the logo NESTLE targets a wider range of people as its a very large company which has made many tasty chocolates which explain to the audience that this might be another tasty choclate as all chocolates of Nestle are very popular, eg; Milky-bar, Magic stars etc which persuades the people to buy it and try the new flavor.

However the way the kitkat itself is at the center which explains and that its a very important thing as its a center piece item of the advert stands out and the audience straight away recognize that there is something different about it and  how it looks and the good thing is that as well as showing the outside rapper of the chocolate is also shows the inside of the chocolate and how it looks this connotes the audience in wanting to try it out and taste it. You can also see the way the kitkat is really big at the enter of the advert. However the first visual aspect that the audience will notice will be the title of the advert which is called, "THE GOLDEN OPPORTUNITY" , this connotes that you only have one opportunity to try this, this then persuades the audience into buying it as its an "golden" opportunity. for people that love caramel this would be the best chocolate for them as this kitkat contains caramel, many people like caramel and would want to buy this chocolate and try it. 

Also the typography of the text really stands out, the "golden" text is shiny and that connotes the text to stand out. It also contrasts with the way the colour is used for the background of the advert. Also the lighting of the advert is also very bright which makes it stand out. Furthermore the text at the bottom of the advert is advertising the chocolate and gives out more information to the audience about the product itself. it clearly says it is a Delicious new chocolate.