SKY FALL
This is a trailer of sky fall which was released in 2012
this movie genre is an action genre which contains fighting scenes and violence
1) how does trailer use media language to catch the attention of the audience?
Firstly as you can see the first part of the trailer starts
of with a over the shoulder shot of a guy walking into the room with low key lighting which is created in that scene by using only the key and back lights, this also gives a strong contrast affect and creates dramatic shadows with a dark shadow called chiaroscuro. After that there is a scene where there is a
close-up of two men which shows their facial expressions of how they are reacting and they are in a fighting scene which connotes that there is going to
be a foreshadow
The trailer then uses media language catch attention of the e4 viewing audience. Their is then a medium shot of a women shouting which and this shows her facial expressions and what the person is wearing and from the clothes the women is wearing she looks quite smart and their is top lighting used for that which comes from above and can be used to accentuate the features of a character which makes the women look more glamorous and this is to catch the audience attention by the way the women is dressed audiences such as women would want to see it. Also from the medium shot we can also see how her personality is and the way she is shouting at her phone connotes that she might be the villain of the movie. Their is then a close-up of a boy with a gun which is a good use of prop, this connotes that he is the bad guy and is up to something and creates an enigma code for the audience such as men who are into fighting scenes. Also his facial expressions look quite serious.
Secondly the editing of the movie is very significant and well used through out the film trailer, the first scene shows a dissolved cut to another scene which straight away takes you to the other genre which is the fighting scene this shows foreshadow for the audience. This also shows an affect to catch the attention of the audience by having that type of cut which makes the audience more engaged to the film. Their is then also a panning shot which is showing the training going by which connotes enigma because the audience will want to know why the train is getting aimed at. Also in that part of the scene their is also a establishing shot so that the audience can clearly see what is happening in that scene. as we go further in the trailer as the second scene comes along their is an digetic sound which is an natural sound to come and a sound bridge where the sound is still continuing. Their is then a point of view shot of the actor which shows what the other actor is seeing. Also as the women female fetale keeps coming again and again in most scenes it gives the audience the sense that she might be the protagonist of the movie.
The binary opposition is also used well in the film trailer this attracts the audience into watching it with the different contrasts of colors used throughout the movie. also their are fertishize shots being used through out the scene where they use to show certain parts of the body so the audience could analyse how they are looking. Furthermore gender in this film trailer is represented by the use of language used in the trailer as most scene shows actors in direct mode of address which connotes that the actors are looking directly to the audience how ever their is also in-direct mode of address used.
2)How is gender represented in the trailer?
The main target audience for this movie would be men because this is a bond's movie and it mostly targeted at men as in this men are known as agents and go on and in this men are mostly the protagonists and this connotes how most men would be known as high status and this could be stereotypical. This also hows how men are so strong as all the agents are men however their is also a women agent in the film trailer which could connote women are also equal to men and show this to the audience. Their is also a linear pattern which is used throughout this film trailer which has a beginning, middle and an end and this could connote that their is also a polysemic used which means most images would have multiple meaning. However as their is a female fetale in the film trailer it could connote that women are also target for this movie and as we see throughout the film trailer its decisive since theirs a part where it explains women lead the 007 on which could connote that gender in this movie could be represented in a fair way which means it could be targeted at men and women both. Also the women's body language is very straight forward and formal which shows her personality to the audience.
Gender is also represented in this trailer by having a lot of different props used in this trailer such as guns, explosions and weapons involved which could connote violence and this could refer to the men and as men are into these kind of things. Also the sound used in this movie is digetic sound because this is the sound we would normally expect to hear in these types of movies and men who are targeted would like these types of music as it is something they would want to listen to. However as the film is a action genre we can clearly tell the film is targeted at men mostly as the audience gaze to look at how many men characters are involved in the movie which would connote that men are mostly the protagonists in this movie and other.
Finaly the way the binary opposition is used to show the contrast of color it connotes to how men would want to see it as their are serious colors used in this film trailer and not the type of colors women would want to see as they like bright colors. Also as their are most bomb expositions and gun shots used in this movie it foretells that something is going happen later throughout the movie and this is something you would expect from the use of props and music used. Their is also a lot of enigma and action code created in this movie as we see this a lot and the gender (men) would like these types of things as they would want their to be some kind of suspense and action used in this movie.
The binary opposition is also used well in the film trailer this attracts the audience into watching it with the different contrasts of colors used throughout the movie. also their are fertishize shots being used through out the scene where they use to show certain parts of the body so the audience could analyse how they are looking. Furthermore gender in this film trailer is represented by the use of language used in the trailer as most scene shows actors in direct mode of address which connotes that the actors are looking directly to the audience how ever their is also in-direct mode of address used.
2)How is gender represented in the trailer?
The main target audience for this movie would be men because this is a bond's movie and it mostly targeted at men as in this men are known as agents and go on and in this men are mostly the protagonists and this connotes how most men would be known as high status and this could be stereotypical. This also hows how men are so strong as all the agents are men however their is also a women agent in the film trailer which could connote women are also equal to men and show this to the audience. Their is also a linear pattern which is used throughout this film trailer which has a beginning, middle and an end and this could connote that their is also a polysemic used which means most images would have multiple meaning. However as their is a female fetale in the film trailer it could connote that women are also target for this movie and as we see throughout the film trailer its decisive since theirs a part where it explains women lead the 007 on which could connote that gender in this movie could be represented in a fair way which means it could be targeted at men and women both. Also the women's body language is very straight forward and formal which shows her personality to the audience.
Gender is also represented in this trailer by having a lot of different props used in this trailer such as guns, explosions and weapons involved which could connote violence and this could refer to the men and as men are into these kind of things. Also the sound used in this movie is digetic sound because this is the sound we would normally expect to hear in these types of movies and men who are targeted would like these types of music as it is something they would want to listen to. However as the film is a action genre we can clearly tell the film is targeted at men mostly as the audience gaze to look at how many men characters are involved in the movie which would connote that men are mostly the protagonists in this movie and other.
Finaly the way the binary opposition is used to show the contrast of color it connotes to how men would want to see it as their are serious colors used in this film trailer and not the type of colors women would want to see as they like bright colors. Also as their are most bomb expositions and gun shots used in this movie it foretells that something is going happen later throughout the movie and this is something you would expect from the use of props and music used. Their is also a lot of enigma and action code created in this movie as we see this a lot and the gender (men) would like these types of things as they would want their to be some kind of suspense and action used in this movie.
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